Chinese government started a four-month nationwide campaign to improve the quality of goods and food safety as a "special battle" to ensure public health and interests and uphold the reputation of Chinese products. The campaign will target farm produce, processed food, the catering sector, drugs, pork, imported and exported goods and products closely linked to human safety and health, to integrate quality monitoring network across the country, covering product design, raw materials, processing, sales and services.

It will ban false advertising, require all food producers to be certified and step up inspections of food, drugs and agricultural products. Among the 20 detailed goals set, there are 12 "100 percents". For instance, 100 percent of food producers are required to be licensed, while 100 percent of agricultural product wholesale markets in cities will be monitored, and 100 percent of suppliers of raw materials for exported products will be inspected.

To achieve the goals, "two chains, a system and a network" were necessary. The chains refer to the supervision of the entire process of industrial and food production. The system is a product recall and accountability system, while the network refers to a comprehensive quality monitoring system in every part of society.

As a specific measure to ensure food safety, a market access labeling system now covers 16 categories of food products including rice, biscuits, beer, alcohol, milk powder, bottled water and instant noodles. around 71,000 food production licenses have so far been issued to firms in the 16 categories, accounting for 95 percent of the market in their respective sectors. By the end of June, 1,276 food production licenses had been withdrawn, cancelled, revoked or nullified due to the production of sub-standard food.